ANOTHER BASIC / SHORT SLEEVE CREW NECK

Plain cotton tees are the most basic items in every man’s wardrobe.  So you’d think they’d be easy to shop for.  But finding the perfect one - a tee that fits just right, is made well, and doesn’t cost an arm and a leg - is really difficult.

Enter Another Basic, a brand new start-up launched by Jiho Chong and Shirley Kim.

The husband-and-wife duo took more than a year to develop their collection, obsessing over every element of the design and production process.  They also skipped the middleman, opting to sell directly to customers online, which helps keep their prices reasonable.

We tried a few of the shirts from Another Basic, and they all fit and felt perfect.  Our favorite is the short sleeve crew neck, the most classic of all tees.  It’s made with 100% superior pima cotton (one of the softest cottons available), and like the label’s entire collection, it’s manufactured entirely in Los Angeles.  Here’s a closer look at it.

To learn more about Another Basic, visit the company’s website.  You can also follow Another Basic on Twitter and Facebook.

And if you decide to pick up a shirt or two, Another Basic is giving LOSANGELIST readers a great deal.  Just enter the coupon code “LOSANGELIST” to get 15% off your purchase.

$27