ICON /FJ
After a decade of operating the country’s largest Land Cruiser service center and moonlighting as a consultant to Toyota, Jonathan Ward was asked by Mr. Toyota to build three running prototypes of what eventually became the FJ Cruiser. That got him thinking about building his own FJ, his way. So he did.
The result is a line of off-road trucks that are unmatched in quality, performance, and utility. As Ward likes to say, they are “peerless.” The line of trucks, hand-built to suit, comes in New School and Old School. the Old has more vintage character, and the New looks more industrial.
The classic short wheel base style:
The long wheelbase with additional cabin space:
And the long bed pickup:
Visit Icon’s website to see the trucks (there are some amazing galleries) and find out more.
